At Alpha, our mission is to provide football enthusiasts and fans with high-quality, unique, and affordable products that celebrate the sport's spirit. We aim to bring a touch of the football field into the everyday lives of our customers, whether they are on the pitch or off. Our vision is to become the go-to brand for football-inspired accessories and merchandise, loved by fans of all ages.
In everything we do, we are committed to delivering excellence, combining our passion for football with the joy of creativity, and offering products that make you feel the excitement of the game every day. Join us on this exciting journey as we continue to design, innovate, and celebrate the beautiful game through the lens of Alpha. Thank you for your support, and we look forward to sharing our love for football with you and your family.
From a Young Age
Since my young days, I've always had a knack for drawing and designing things, from boots to custom clothing. This passion for creativity started a spark within me, a fire that burned with the desire to express myself through design.
A Journey to Arsenal
At the age of 17, I left home to chase my dream of becoming a professional football player. My journey took me to Arsenal, and I had the incredible opportunity to represent the club and wear their iconic jersey.
Throughout my career, I traveled through various leagues and had experiences that shaped not only my football skills but also my vision for Alpha.
Inspiration from Fanshops
During my career, I visited numerous fan shops around the world. These shops, filled with jerseys and football merchandise, were meant to be heaven for fans, a place to find a piece of their favorite teams.
However, I often found myself disappointed by the lack of quality and the expensive prices attached to these products. It was clear that there was room for improvement in the world of football merchandise.
The Birth of Alpha
The idea of Alpha began to take shape in my mind. I wanted to create a brand that was unique and instantly recognizable. The concept of football jerseys shaped like backpacks and luggage seemed like the perfect way to blend my love for the sport with my passion for design. The distinctive form of a football jersey became the cornerstone of our brand, setting us apart from the rest.